Start-Up Firm ShortSave Gains Mortgage Industry Brand Recognition with Depth Public Relations
A relative newcomer to the mortgage industry, ShortSave needed to increase its profile amongst key stakeholders in the default servicing sector. As a company with both B2B and B2C aspects, ShortSave needed to develop B2B messaging that was separate and distinct from its messaging for consumers.
After a chance encounter at an event during the Mortgage Bankers Association’s 2014 Annual Convention in Las Vegas, ShortSave CEO Karl Falk brought Depth Public Relations on the board to create the company’s B2B messaging and generate brand awareness within the industry.
In addition to a thought leadership article campaign in industry trade publications, DepthPR also advised ShortSave to officially join the MBA. Through this membership, ShortSave could take advantage of the opportunity to meet with prospects and members of the media during the association’s servicing- and secondary market-focused conferences.
Within a few months of working with DepthPR, ShortSave had the attention of several top servicing organizations in the industry.
“DepthPR’s ability to get our name out in the industry and increase recognition of our brand has helped us in numerous aspects of our business mission,” Falk said. “Within days after the publication of a thought leadership piece that DepthPR has crafted, we get several inquiries from people within the industry who are interested in hearing more about what ShortSave is trying to accomplish.”
“DepthPR has been an incredible asset to ShortSave. They have been able to get inside my head, sift through my thoughts and distill them into a concise, cohesive message that communicates what we want to say and resonates with the audiences we want to reach.”