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Who's behind DEPTH
"Public relations is commonly mistaken as the domain of generalists. At many agencies, 'paint by number' strategy drives 'fill in the blank' planning to create 'cookie cutter' campaigns. Although cookie cutters can rapidly create dozens of identical cookies, they rarely leave a distinct impression. They certainly cannot convey a firm's unique value proposition."
Kerri S. Milam, DepthPR founder
Contrary to popular misconception, PR with impact is the discipline of depth, not Deming's early 20th century industrial management model and not a slick "talent agency wannabe" model, as successful practitioner and reputable financial marketing services expert Kerri Milam demonstrates through DepthPR.
Since the early 1980s, Depth Public Relations founder Kerri Milam has held executive and senior management positions in four leading PR firms; served in marketing roles for a global business consulting firm and a pioneering technology corporation; edited financial trade and business publications; and represented the public affairs interests of government and non-profit entities. Her focus on financial services and economic development is the product of a personal passion for increasing prosperity and changing lives through beneficial business achievements.
Practicing one's profession for 25 years is a significant milestone, not only for the practitioner, but also for her clients - the true beneficiaries of that experience. In addition to garnering the respect of her peers and an industry reputation for public relations and financial marketing services expertise, Milam has also developed long-standing relationships with media professionals nationwide which she utilizes to position her clients as industry leaders. Kerri Milam and Depth Public Relations share an uncompromising goal: achieve its clients' public relations objectives by focusing on strategic depth and tactical breadth. No cookie cutters employed.
Expert in Financial Services Marketing
DepthPR financial marketing services genetics originated in financial journalism. Founder and principal Kerri Milam edited Pension World, a monthly trade magazine for the employee benefits industry, in the mid-1980s. Later, at a top tier global PR agency, she served business and community banks, commercial real estate firms, and a major business technology vendor. She subsequently provided marketing and public relations counsel for a statewide affordable housing finance and industrial development agency. In the late 1990s, she managed the regional marketing activities of a major global accounting and consulting services provider.
Milam has worked with major vendors in banking, mortgage lending, fraud prevention, collateral valuation, transaction processing, and self-service kiosks, providing targeted technology and financial marketing services combined with proven public relations strategies. An associate member of the Mortgage Bankers Association, she continues to pursue her career-long passion for issues related to residential finance and affordable housing.
Public Relations for Economic Development Leaders
Depth Public Relations understands the connection between the financial services industry and economic development. Throughout her 25-year career, Kerri Milam has worked with or represented local, state and national economic development initiatives including affordable housing, technology growth initiatives and community development. She has seen firsthand the relationship between key social issues and the financial environment that either fosters or addresses them.
Her holistic perspective allows Depth Public Relations to make real-world connections between her clients' business and the key trends relevant to the media. Most recently, Milam has worked as a board member for a not-for-profit entity whose mission is to increase the availability of affordable home ownership and rental housing properties by attracting for-profit partners and government advocacy.
Depth Public Relations believes that the financial services industry is an essential contributor to economic development strategies that ensure national and global prosperity, and financial marketing services expert Kerri Milam brings a unique synergy of market expertise and industry knowledge to help her clients succeed in this economic arena.